M8Denim is a ground floor venture I've been involved with since day one. I've been required to design the information architecture and visuals initially for the website in which users designed their own pairs of jeans and submitted them for voting and then manufactured.
The business model has evolved over time to become a virtual store front for designers to create stylised jeans for sale in limited edition runs with themselves as the marketers of their own sub brand.
I've since been asked to art direct and photograph the garments, take a new direction with the brand and visuals from the website to business cards to marketing, promotional material and beyond.
• Art Direction
• Web Design
• Consulting
• Brand Management
• Wireframing & Information Architecture
• Photography & Art Direction
• Print Design
• Copywriting
